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APPG Launch - Help

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APPG Launch - Help

Information on Launch Event

September is going to be HUGE for 

#

CannabisisMedicine

* 100+ Peers and MPs launch campaign for cannabis as a medicine

#

UPA

 publish Patient Survey

* Top UK Neurologist publishes "game-changing" study of evidence

* (Many More Exciting Details to come)

Facebook Posts/Tweets/etc - ALWAYS and Every one!

  • Follow us on Twitter: @upallianceuk
  • Like us on Facebook
  • Like all our FB posts and tweets
  • Comment on posts/tweets - this spreads the word (much wider)
  • Share posts/Retweet - spreads the word (much much wider)
  • Share posts in other groups you think are appropriate
  • LIKES – Likes are the throwaway gesture of social media. When you like the Page Update. Facebook assigns very little weight to it in the Newsfeed algorithm.
  • COMMENTS – When you comment on a Page Update, Facebook’s Newsfeed gives more weight to comments than likes. 10 TIMES BETTER!
  • SHARES – A share is the brass ring on Facebook. This is huge in terms of exposure, word-of-mouth recommendation, and credibility. Facebook assigns the most weight to shares. 100 TIMES BETTER!

Letter/MP Writing <- Click link for help - Old reason, right actions!

  • Write to your MP
    • BEFORE LAUNCH (Now)
      • Inform of APPG Launch/#EndOurPain #UPA Mike Barnes Medical Report
      • Highlight your own condition/situation
      • Ask for support
      • Ask for Face to Face Meeting
      • AFTER LAUNCH 
        • Highlight launch and all its information/initiatives
        • Highlight your own condition/situation
        • Request support for APPG and #EndOurPain
        • Ask for a statement regarding both/either
        • Ask for Face to Face Meeting
        • Newspapers/Magazines
          • Patient Stories (Pref Public but can be anonymous)
          • Articles (individual or groups?) for publication about the APPG Launch and #EndOurPain 
            • Be supportive, but can suggest that it does not go far enough for you/your group...because.....(GYO, Extracts, Choice/Range, etc.....)
            • "Have your say" sections of newspapers like (Metro, Sun, Mail, Telegraph, etc)
            • Published Articles
              • Share
              • Comment
              • Share your comment

On the day(s)

  • Tweet and post about events/activities 
    • With structure: Hashtags, Memes, Tags, wording
    • Night before launch News at 10 will have a special exclusive segment
    • Launch day will have many activities/media showings etc

Other Activities

  • Help organise UPA UK Tour and Grassroots showings (2 separate events...probably?)
    • Brighton, London, Bristol, Cardiff, Belfast, Birmingham, Sheffield, Manchester, Liverpool, Newcastle, Edinburgh, Glasgow + any others you would like to suggest
    • Ideas for improving event nights
    • Finding + booking suitable venues
    • Event Admin/Advertising/Leafletting/Posters
    • Recruiting in local area
    • Hosting event in local area
    • Become Regional Admin and recruit local help?
    • Meme Making
      • Ideas for good memes
      • Graphic Design for branded memes (#UPA #APPG #EndOurPain)
      • Video Shorts
        • Short video clips (with branding and subtitles) say 30s on why you choose cannabis for your condition - The more the merrier!
        • Blogging (Need content for brand new website due for launch soon)
          • Writing blogs about almost anything in relation to Cannabis as a Medicine
          • Writing opinion pieces about #UPA #EndOurPain, APPG Launch, Mike Barnes' report, UPA Patient Survey
            • No opinion will be censored but would strongly prefer "supportive" Eg: Brilliant and a great step forward, thanks, blah BUT: Better if, needs that, should be like this because.....etc....
            • Other website content:
              • Guides
                • GYO
                • Care Giver/Community Sharing
                • Extracts
                • Harm Reduction
                • Dosage guide
                • General consumption advice
                • Legal Advice
                • Any other ideas
                • Research for Soundbites from UK based sources
                  • Politicians/Celebrities etc
                  • Search Hansard/TheyWorkForYou

Be a Patient

  • We are always looking for patients willing to speak out publicly and be available for media interviews/events
  • I hate saying this, but it is just TRUE - The more emotional your story, the better. The more debilitating your illness, the better. Wheelchairs/Walking sticks all welcome! The more eloquent you are the better. The more presentable you are, the better - We put patients forward, it is (ALWAYS) the media who select who they want!
  • Particularly looking for:
    • Veterans
    • Medical Professionals
    • Elderly
    • Child
    • Mothers
    • Anyone who can demonstrate "live" the "rapid" impacts of cannabis consumption 
    • Mental Illnesses - Unique Opportunity - Maybe not at launch but v shortly afterwards
      • For the very first time, this campaign will have significant focus on the benefits of cannabis to mental health conditions, especially: PTSD and Anxiety
      • We need willing patients with these or related conditions also with broader/other mental health conditions who get benefit from cannabis to step forwards

There really has been nothing like this happen before. NOW is the time to make a difference. NOW is the time to be heard. NOW is the time to support Cannabis as a Medicine.

Jon Liebling – Political Director of United Patients Alliance

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Product EARTH Alternative Future EXPO - Great fun....

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Product EARTH Alternative Future EXPO - Great fun....

Product Earth Expo

From the over 18 to the over 70, from a postman to an ex-chief constable, from mothers to teachers, from artists to venture capitalists from those living with cancer, to those trying to live with themselves, horticulturists to entrepreneurs, impassioned speakers to cool and groovy musicians. People. Simply people, feeling relaxed, enjoying the atmosphere, the surroundings, the tangible human friendliness and enjoyment. The freedom to let go of that small, but chronic, nagging, insidious feeling that being oneself can lead to trouble.

Did I enjoy the Hemp and Alternative Future Expo this last weekend. Oh yes I did and it moved me......several times.

It moved me because it wasn't expecting any trouble; "Oh, this event is going to be money for old rope, nobody here is going to make any trouble" said one of the security guards as we stood next to the adequately flimsy boundary fence, which I am sure didn't get touched for the whole event, however convenient it might have been, walking from camp site to venue. Respect, you see, goes both ways and when it does - everyone just gets along. It moved me to see how much effort the organisers had made, not only to look after its guests and its attendees, but also its exhibitors. The quality of the refreshments and facilities were excellent

It moved me that the only intervention I saw from security, was to bring one chap, carrying a glass beer bottle, a plastic glass to put his beer in! You see there was a visibly stated "No Glass" rule on the premises. It seems, this rule didn't apply to the hundreds of glass bongs and pipes being utilised. One can only conclude that it's only those who put alcohol in their glass that cannot be trusted. It moved me further to see a few people surreptitiously and rather guiltily carrying different types and strengths of alcohol in their bags, whilst the vast majority of the community chose a different substance to consume without fear of disapproval or, frankly, arrest.

It moved me to hear new stories meet growing and recent friends, meet and make new friends. To be able to help and guide sufferers of many conditions and from all walks of life through the maze of information and misinformation about cannabis as a choice and as a medicine, as a flowering plant and as an oil. To help those in trouble with the law as a result of possessing the medication needed to most effectively manage their symptoms, being able to point them towards another section of our community. To be able to just point to a place where a medical cannabis patient can find information on strains that help them, and to be able to acquire the seed. It moved me that all the stands were helping each other as well as festival goers, sharing with each other, that so many aspects of the hemp and cannabis movement were represented in solidarity.

It moved me to see how the entire industry is coming along. The artistry, the engineering and the manufacturing, the genetics, the technology and the horticulture. It was also pretty cool to be at an event where lighters and rolling papers were cheap :)

Those who stood up to speak moved me. So much reason, so much passion, so much compassion and so much activity. The message is hopeful, it is heartening and the volume is rising.

It moved me that this event was happening and that it was in the UK. I do hope it can happen again next year. I do hope it can get bigger and better, without interference. I hope more people in the UK can see, that all a large and wide population of cannabis consumers and enthusiasts ever seems to be, is a peaceful, accepting and welcoming community.

Thanks to the entire community for a really great weekend. Just what a lovely place to be. So full of beautiful, varied, colourful and friendly people.

Jon Liebling – Political Director of United Patients Alliance

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